Marketing Our Town

One of the key roles of the BID is to market the town centre and promote the town as a visitor destination. To do this we market the town through two distinct brands.

The Our Bury St Edmunds brand markets the town to predominantly those who live or work within a 30-mile radius of Bury.

Our Bury St Edmunds and Beyond brand promotes the town as a visitor destination to those living within a 2-3 hour drive.

We use a variety of marketing channels including print and digital advertising, digital marketing campaigns, PR, and social media, all aimed at driving people to our websites to find content about our businesses.