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Bury St Edmunds to host new 'MonsterHero Safari' trail in aid of NHS...

A new trail for families and visitors to Bury St Edmunds town centre to find 'monster superheroes' in aid of the NHS will be launched on Monday.


The nationwide story-trail project ‘MonsterHero Safari’ is being brought to the town in a collaboration between Business Improvement District Our Bury St Edmunds, the arc shopping centre and other town centre businesses.


It will help raise money for NHS Charities Together and launches on Monday, July 20 with 10 different characters waiting to be discovered in the windows of town centre premises.


Participants need to use their smartphone to utilise contactless NFC technology and QR codes.


The Safari is app-free without the need for players to download or sign up.


After finding all 10 ‘MonsterHeroes’, families will be rewarded with a free e-book about their first adventure.


Mark Cordell, chief executive of Our Bury St Edmunds, said: “We’ve been organising themed trails in the town centre for many years ranging from artworks to items in shop windows and we know how much visitors and residents in the town absolutely love them.


"So when the opportunity to be part of ‘MonsterHero Safari’ came along, together with the fact that it will be supporting the NHS, I was delighted to get involved.


”Sponsorship from both Our Bury St Edmunds and arc shopping centre means that the Safari will be free of charge to the first 500 players to sign up although they will be able to make a charity donation if they wish.


Thereafter there will be a £2 entry fee for the trail.


Sam Parker, centre administrator at the arc, said: “We are very excited to help fund the Safari in order to give early bird players the chance to take part for free. It’s a completely safe and fun way for all members of the family to enjoy a day out in Bury St Edmunds town centre over the summer.”


‘MonsterHero Safari’ can be found in Bury St Edmunds until the first week of September.


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2nd Floor, 2 Woolhall Street, Bury St Edmunds, IP33 1LA   01284 766258