Late Night Shopping
In previous years we have tried to encourage businesses and the public to shop on Thursday evenings during December but to be honest in recent years there has been little appetite for this from the public and only a few National brands have opened their doors longer than they usually would. Obviously with the restrictions of this year and more recently November, we are aware of a number of you are looking to extend your trading hours during December, on numerous days. The arc have suggested to their retailers that they stay open until 7pm on the three Tuesdays before Christmas and we are encouraging the town as a whole to do the same. On Tuesdays parking is FREE across the town (except Ram meadow and the Multis storey car park) and therefore there is an incentive for people to take advantage of this offer and combine it with staying longer in town. Please let us know via e mail or social media if you intend staying open until 7pm on these Tuesdays and we will spread the word!
Best Dressed Window
The Official Best Dressed Christmas Window competition in Bury was launched on Monday and over 50 windows have been used to create a trail, on our Loyalfree app. This year is the first year that we have asked the public to decide which is the best dressed Christmas window and to do this they have to use the app to vote, as this can ensure only one vote per person, whereas using general social media options devalues the credibility and integrity of the vote. If you want your window to be part of the trail and in with a chance of winning our prestigious shield then please contact my colleague Mike.email@example.com
Many thanks to the 50 businesses (and two market traders) that have signed up to accept our gift card. The level of sales has far exceeded what we and the card company thought was likely and the support of local businesses in buying cards for their staff has been brilliant. As I type this we are approaching £20K in total sales and half of this is from local employers, as gifts for their staff. We are delighted to have locked £20K into the local economy as previously this money would not have been so Bury focussed. If you haven’t signed up to accept the Gift card you might want to ask yourself why not? If you don’t then none of this £20K (and this is likely to increase in the coming weeks) will be spent in your business. If you want to accept the card just get in touch with me and I can very quickly sort this out for you
“Bury Christmas” – Feature and Behind the Scenes films
I am guessing that most of you will have now seen our Christmas Film, which was released 11 days ago and has now been viewed approaching 150,000 times! This level of exposure far exceeds what we had envisaged but has illustrated the benefit of investing money into top quality products. Once again I want to acknowledge the support of the Town Council in enabling this project to come to fruition. This evening at 7pm on the Our Bury St Edmunds FB page we will be releasing another film showing how the original feature was created and will have interviews with some local business folk. It is another way we will be promoting the town and I would ask you all to share it with friends, relations, colleagues and customers
Reinforcing reassurance and safety messages
As mentioned previously we will be using digital and broadcast media in promoting and marketing the town centre and your businesses as safe places to visit, to encourage your customers back to see us and you. We will be promoting the Hands, Face, Space approach and would encourage you to do the same. I have mentioned in previous e mails and on twitter that if any of you want any safety messaging posters or the distance stickers to just let me know and I will arrange delivery. Alternatively I have attached versions of the posters that you can print off and use as you wish. The final pdf is of the distance markers and if you want any please just let me know
Emerging from Lockdown on Wednesday 2nd December
It has just been announced that the whole of Suffolk will be in Tier 2 (High) from 2nd December and the situation will be reviewed on the 16th of December. Personally I cannot believe this decision and believe it is wholly unwarranted but it’s not my view that counts! The negative impact upon, particularly the hospitality sector, is considerable and this is the “reward” the town and its residents gets for their general compliance during the past 8 months. We are in the same category as Liverpool! Having said that I see my role is to represent and advise our members in regards of trading as we come out of Lockdown2 and however I personally feel, the BID will be positively promoting the town and your businesses.
We will relaunching our Reassurance Campaign with increased signage in the town centre and increased social media messaging. We will be pushing the Government Hand, Face, Space campaign to reassure your customers that they are safe to return to the town and our businesses. We have seen again the power of visual materials with our Christmas video having been watched by over 130,000 people so please provide us with photos or videos of what you are doing to make your business premises safe. You can do this by e mail, phone call or just tag our bury st edmunds into your social media messaging I do feel that in recent weeks the concept of social distancing has reduced and we need to reinstate this both outside and in your premises. If you want any of our free social distancing stickers for inside or outside of your business then please let me know.
Locally produced hand sanitiser
As we approach reopening of the town and your businesses I thought it might be of interest to let you know of a local producer of hand sanitiser and if you are interested in finding out more contact details are below. RedBox Tickets and Events are a local business focusing on event ticketing and box office solution as well as event IT infrastructure. They have recently brought to market a hand sanitiser product. They focus mainly on providing this product to their venues and events but thought It was only fair to share their own formula high quality WHO and NHS grade sanitiser. A minimum of a 75% alcohol content per hygienic hand pumped bottle, the product leaves no slimy or gooey residue for a more pleasant feel. The product evaporates within 20 seconds which is long enough to kill 99.9% of germs and bacteria and viruses. The product comes in 500ml bottles in cases of 24 at competitive prices, as stock is kept locally they can provide same day free delivery for all Bury BID members. If you are interested please call 0333 242 7928 or Email firstname.lastname@example.org for latest pricing and availability.
Our 100 Day Recovery Plan
This starts today with the launch of our Christmas Video at 7pm on our Facebook page this evening. It is the beginning of a number of initiatives, projects, activities etc that we have planned from today until end of February to do all we can to get people returning to town as soon as we reopen in under a fortnight. Once the video has premiered tonight it will be placed on our you tube channel and please feel free to use it to share with friends, family, colleagues and customers. We want to get as many people as possible aware of what we have to offer in our town to encourage visitors to return before Christmas and throughout 2021. Our partnership with Bury St Edmunds and Beyond is essential in achieving this with their extensive reach with people living in London and the Midlands. This 100 day campaign is hugely enhanced as a consequence of our recent partnership agreement with Bury Town Council.
The Bury Free Press - supporting local businesses - providing BID members with the following special offers
Free marketing networking zoom workshops
Taking place week commencing 23rd November, these will be led by Niels, an international marketing expert. The purpose is to swap ideas and discuss marketing strategies in the current challenging trading conditions. If you would like to attend please email Michelle Driver email@example.com ; she will create an invitation for you. Mike our Business Support & Marketing lead is attending a session and will happily share his findings for those unable to attend. Sessions are; Tuesday 24th November 11am, 3pm
Wednesday 25th November 9am, 2pm, 4pm
Thursday 26th November 9am, 11am, 3pm, 6,30pm
Bury Free Press Christmas Gift Guide
On the 4th of December the Bury Free Press will be publishing their Christmas gift guide, which will be a product placement feature, (example attached of a fashion specific feature) - the Christmas one will cover all types of gifts. Each business will be able to submit 1 item per box which represents their range, with their contact details and website address. There is No limit to the number of boxes per business, each box will be £60 + vat Deadline for space in this feature will be Monday 30th November. The BFP will also be publishing a similar feature in Velvet Magazine which goes to print on the 25th November, and will hit the shelves on the 3rd December. The boxes will be similar in style and will also be £60 + vat per box. If both are publications are taken, there is a discounted rate of £100 + vat for both. If you would like to take advantage of these offers please email Michelle Driver direct firstname.lastname@example.org
Online Christmas Fayre raising fund for Barnardos
Fund raisers for Barnardos invite local businesses to participate in their Christmas Fair which will be running between 25th to the 30th of November, via their Facebook event page, Instagram & Eventbrite. This event will be marketed to their data base of over 1000 participants. This event replaces their annual fund raising Drinks Party which sadly due to Covid has not been possible to hold this year. The organisers appreciate that this year has been and will continue to be an incredibly difficult time for local businesses and they would like to create this opportunity for you to showcase your products, whilst providing a fund raising platform to support our children of Suffolk. They are asking all participants to donate 10% of their takings for the event to Barnardos and to consider offering a 5% promo discount to customers who shop with you virtually at the Christmas Fair. If you are interested please contact organiser email@example.com