More FREE training courses
Mental Health Awareness: Three Eggs, Angel Hill, on Monday 30th January 2023, 9:30am-1:30pm.
All day Social Media: Monday 27th February 2023
First Aid : There is one space available on 25th October 2022 at West Suffolk College (half-day)
Please contact my colleague Debbie.reeder@ourburystedmunds if you wish to attend any of these courses.
Counter Terrorism Police Briefing in Cambridge
The Eastern Region Special Operations Unit, Counter Terrorism Policing, along with our colleagues in the National Counter Terrorism Security Office (NaCTSO) are excited to invite you and your members to our regional Action Counters Terrorism (ACT) Corporate event on Thursday 13th October 2022.
Our event is free to attend and is aimed at the decision makers and managers of medium-sized businesses. It will cover a range of topics to help prepare and protect your business from the threat of terrorism.
Please see the attached invitation for further information.
To register for the event, please click on the ‘REGISTER HERE’ link in the attachment and fill out the corresponding Microsoft Forms template.
The closing date for registrations will be Monday 26th September. We will release further joining instructions to those who successfully register for the event in due course.
BID Team employee will be attending but if any of you wish to do so just register via the attached pdf. > PDF download
For many years we have worked closely with a range of partners and businesses to provide publicly accessible lifesaving defibrillators (AED’s) across the town centre. We are pleased to say that in partnership with Compleat Office Solutions, arc Bury St Edmunds, West Suffolk Council and Bury St Edmunds Town Council an initiative to encourage the public and businesses to donate their used ink and toner cartridges has been introduced. Two large collection bins (image attached) are now available for use in the Apex foyer. The cartridges will be recycled for free with any proceeds from this process used to help fund further defibrillators around the local area. Your support either by donating your used cartridges and / or encouraging others to do the same would be appreciated. Any queries can be directed to firstname.lastname@example.org
Launch of this years Business Festival
The West Suffolk Business festival runs for 12 days and this year commences on Monday 3rd October where the launch will be held at the offices of BID member , Inc, next to the Bury Free Press offices in Kings Rd. The event is sponsored by another BID member, Atkins Dellow Solicitors (7, Whiting Street). The “launch brunch” is FREE to attend but there is a requirement to book your place and to do this just click on this link. https://www.eventbrite.co.uk/e/west-suffolk-business-festival-networking-brunch-launch-tickets-372722181077?aff=ebdssbdestsearch
Halloween – The Halloween Hunt / Trail
Halloween can be a great and fun way to encourage visitors to the town centre. This year we are pleased to announce that we will be running an exciting new Augmented Reality (AR) Halloween Hunt with our place promotions app partner Loyal Free. If you are unfamiliar with AR, it is an interactive experience which superimposes an image onto a user’s view of the real world. The trail will run between 14th October and 31st October and provide a free family activity during the October half term. The nature of this trail means we can only accommodate a maximum of 15 participating businesses but in our experience many more businesses and the town centre overall will benefit from the increased footfall and activity along with the pre trail promotion. To be as fair as possible and to ensure we provide a wide coverage across the town centre we have identified a range of businesses by sector, location, and good fit to this style of trail and will be in touch with these businesses shortly. Any queries regarding this trail can be directed to email@example.com
Bury Ale Trail – Update & Promotional Items
We are about to print the next version of the popular ale trail map including welcoming our latest ale trail members, Vespers and Nethergate onto the trail. If you are an ale trail member and would like to receive some free unique pint (57 cl) sized ale trail branded ARCOROC Conique glasses (Extra Resistant Fully Tempered Glass) then email firstname.lastname@example.org and we will drop some off (come in boxes of 6). Also, if you would like one of the small countertop ale trail map stands let us know. We hope the glasses and map stands will help further promote your business and the ale trail, and we know previously that the glasses have been successfully used as competition prizes. Images of the glass and map stand are linked. Please share any promotional images where possible using hashtag #BuryAleTrail #BuryStEdmunds and tag Our Bury St Edmunds
Independent Businesses - Promotional Jute Bags
If you are an independent business and would like some free ‘I’m an Independent Shopper’ jute promotional bags (image attached) which are unique and cannot be purchased, then please read on. You could use the bags as a gift for your loyal customers, for an in-shop competition prize or maybe to encourage your customers to spend £? to receive a free bag. If you would like some free bags email email@example.com and we will drop them off. Please share any promotional images where possible using hashtag #shopindependent #BuryStEdmunds and tag Our Bury St Edmunds.
Please be aware of these or any other attempts to scam your business
Last week one of our Independent businesses was targeted twice and has asked me to make you all aware of this.
Firstly, last week a white male with an Irish accent approached the restaurant owner stating that his family had had a poor experience when eating in the premises earlier in the week and he wanted to have a meal now, with the family, so he could see what the food was like and he wanted this to be at a discounted rate. Unsurprisingly the restauranteur declined.
Secondly on Saturday morning he was approached by another white male with an Irish accent who wanted to buy a can of coke. The restaurateur explained that he could do this but it would cost £3 a can and it would be cheaper to get it from a shop. The man stated that was no problem and asked for 3 and then offered a Scottish £50 note. The business owner declined and the man left the premises.
Now it is not difficult to see that both of these incidents were dishonest attempts by the individuals to get something from the business illegally but I suspect they have tried these tactics before and they worked!
I appreciate these incidents are obviously criminal acts but please be vigilant and mindful, particularly at busier times when you or your staff might be more easily distracted.
If in doubt contact the Police and tell the individuals this is what you intend to do, if they are acting in good faith then they should not be concerned by you doing this.
Christmas Lights Event - Thursday 17th November
Building upon the very successive event we held last year we will again be offering FREE pitches to charities, local community groups and BID businesses, we can also organise the use of a gazebo for you should you so wish and will only pass onto you the cost price for this service. We are hoping to reintroduce this year a stage, with a variety of entertainers, throughout the event. Further details to follow but if you are interested in having a stall at this event then please contact our events manager, Jackie.firstname.lastname@example.org who can provide you with additional information
First ever Autumn/Winter Tourism Campaign
A digital marketing campaign to extend the holiday season in Bury St Edmunds began today and will continue for the next 7 months, and this is the first time ever a co-ordinated Autumn and Winter tourism campaign has been launched in Bury St Edmunds.
“Uniquely Bury St Edmunds” focuses on attracting people to Bury St Edmunds in the less busy autumn and winter seasons and is the first joint campaign between Our Bury St Edmunds BID and Bury St Edmunds and Beyond, the official tourism brand for the town and has also been supported by West Suffolk Council and Bury St Edmunds Town Council.
The campaign aims to encourage more stay and day visits in autumn and winter, raise awareness of Bury St Edmunds nationally as a visitor destination and drive visitors to the town’s tourism website to discover more about our fabulous town and the surrounding area.
The BSE&B website has recently been given a new look and feel and improved functionality to ensure the best possible user experience for visitors.
The campaign is aimed at young couples or couples with younger children interested in authentic and unique experiences including local food and drink, produce, markets, indie shops, and entertainment. The campaign will use a mix of digital advertising, content marketing and PR and includes three new films made earlier this year.
The first posts on social media have been circulated this morning and we would be grateful if you could repost/share/retweet/like etc! This is yet another benefit of your BID membership and will hopefully lead to additional businesses for our members over what is undoubtedly going to be a very challenging next few months.