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Latest News

Valentine’s Day (Tues 14th Feb)

As we approach Valentine’s Day and visitors seek that special romantic gift, intimate dinner or memorable experience please email with your offers, special menus, experiences etc so we can help you promote these on our website, social media and our LoyalFree app.


Valentine’s is a wonderful opportunity to remind visitors of the great range of independent and nationals in our town and we will of course be reminding visitors of the benefits of the Bury St Edmunds Gift Card and Virtual High Street

Loyal Free App -  Webinars

We are pleased to report that 369 BID member businesses are benefitting from our place promotions app with LoyalFree. If you are not currently benefiting from this service that we provide FREE to our members or currently benefit from this service and want to get more involved, you may wish to join one of the free monthly business webinars run by LoyalFree. The February session will  run on Tuesday 21st @ 12:00pm. This session can help businesses easily find out more about the benefits of the LoyalFree app, how to get involved and allow an opportunity for them to ask us any questions they may have. To register your attendance just click on this link: LoyalFree webinar: business benefits February session Tickets, Tue 21 Feb 2023 at 12:00 | Eventbrite .


We recommend that you download the LoyalFree app prior to the session and you can do so for free here: or by searching 'LoyalFree' in the iOS and Google Play stores.

Ale Trail Maps


It is hard to believe it has been five years since we launched the first and only official Ale Trail in Bury St Edmunds. This popular trail has its own dedicated page on our website and visitors can pick up a free Ale Trail map to discover where to enjoy real ale and craft beer in the town centre. The latest map (Issue 8) is now available so if you would like some maps for your business along with one of our eco-friendly tabletop #BuryAleTrail map stands email and we will deliver them to you.

Easter Trail & Competition

Easter is quickly approaching, and we need your help to make Bury St Edmunds the most Eggcelent town centre to visit and spend time this spring! To encourage more visitors into the town centre we will be running a free, family friendly, interactive trail on the LoyalFree app. The Easter Egg Hunt Trail will be an augmented reality trail, encouraging participants to travel around the town centre to discover new businesses while hunting for the augmented reality eggs hidden behind QR codes displayed in shop windows. All you will need to do is clearly display an A3/A4 themed poster in your front window so that participants can easily scan it to reveal the egg. We will provide this poster a few days before the trail start date. You will need to keep the posters up between the 24th of March and the 16th of April. There are limited places available, and we will be working on a first come first served basis so please email asap but no later than 20th February if you are interested.


Many of you have enjoyed and benefited from our FREE training courses, especially the sought after Emergency First Aid at Work and Fire Marshal courses. We continue to receive regular requests for this training, and I wanted to let you know that new dates for both courses are being considered as part of our 2023/24 Training Programme. Once the dates have been agreed we will update you, but in the interim feel free to let us know of any upcoming requirements you may have by emailing

Evening closure next week of the Multi Storey Car Park


I am writing to advise you all regarding the above.


From Monday 23 January to Thursday 26 January inclusive, contractors will be carrying out late night works from 6.30pm until midnight within the Multi Storey car park, on Parkway. This will involve pressure washing and paint spraying. 


To enable this to happen, the car park will be closed during these times. The Council are asking that all drivers have moved their vehicles out of the car park before 6.30pm.


Where appropriate can you make your staff and customers aware of this please.

Change of free parking concession period in Waitrose Car Park

From the 31st January the period of time where free parking is permitted in the Waitrose car park will reduce from 2 hours to 90 minutes.


Monitoring of time of stay is carried out by their Automatic Number Plate Recognition System and therefore no leeway is given on this time period.


Again, if appropriate, can you make your staff and customers aware of this change

Job Vacancies


Just a reminder that we offer a free job advert facility on our website for BID members and whilst our staff will place on the site any jobs we see advertised in windows, I am sure we are missing some. So if you have roles you want to fill please let me know what the position is, how many hours it involves and who the point of contact is, should anyone want to know more and we will aim to get them listed within 24 hours and they will remain live on our site for a month.

The Virtual High Street

You may recall that, in partnership with Queue Technology, also located in Bury, we launched this platform in November to enable BID members to have a presence on Shop & discover Bury St Edmunds's fantastic local businesses ( and over 50 of you have already taken advantage of this opportunity.


If you haven’t but would like to know more then please contact Daisy Woodward at and she will be very happy to pop along to your premises, at your convenience and explain what this platform is all about and how it can benefit your business. There is no charge for having a presence on this platform.

Our Bury St Edmunds Gift Card

Since we launched this initiative in late October 2020 the take up with the public and corporate purchase has been excellent. Before Christmas we broke the £100k threshold of the total value that has been placed on our cards and thereby kept this spend in our local economy.


Over 70 of our members accept the card (there is no cost to the business beyond the transaction charge for a Mastercard purchase) so there is no reason why far more businesses shouldn’t be accepting the card and therefore if you are interested in doing so please just get in touch.

2nd Floor, 2 Woolhall Street, Bury St Edmunds, IP33 1LA   01284 766258