New Look
H&M, Gosnold Street, Bury Saint Edmunds, UK
New Look is one of the most well-recognised fashion brands in the UK. Their brand pillars of fashion excitement, value and newness are at the heart of everything they do. The brand delivers irresistible fashion at brilliant prices which means more fashion excitement for their customers – more of those ‘Wow! Look what I’ve just found’ moments. This means they can take on the competitors – with genuinely surprising prices and with fashion credentials that set them apart from other value retailers.
New Look translates the latest trends from the catwalk, celebrities and the streets as fast as they can, providing their customers with fashion that is bang on trend – and great value to boot. They regularly win awards for their clothing and footwear and are today the number 2 womenswear and accessories retailer by value in the UK, with 5.8% market share. New Look isn’t just for the girls either – they are gaining market share in menswear too.
